It’s important to shift consumer mindsense.”Īmong the many changes the Covid-19 pandemic has caused in the way we lead our lives, Rosberg believes the crisis will actually accelerate the public’s desire for cleaner, more sustainable methods and policies. “It’s not enough anymore to just showcase what technology you have. “You need to engage with people,” said Rosberg. It’s all part of his goal of convincing consumers the world needs cleaner, more sustainable technologies.
This year’s, planned for September, will be mainly a virtual affair due to the coronavirus pandemic. Last year’s inaugural festival in Berlin attracted 40,000 participants, Rosberg said.
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